Wednesday, February 12, 2014

Marketing a Startup with Social Media

Marketing a Startup with Social Media
A new start up in any field needs to work hard to make its presence known. In today’s rapidly changing world, the best place to spread the message about an innovative product or technology is through social media sites. With social media networks you can create brand recognition, increase sales and attract investors to take a startup to the next level of success. Taking advantage of social media campaigns helps save startup funding for the important tasks of growing the product and new development rather than expensive marketing campaigns created by large PR companies.

Preparing a Roadmap

As with every marketing campaign, social media advertising begins with a plan, or a roadmap. The new company must decide on a set of goals and pinpoint those groups that would be most interested in supporting the new product or service. Speaking one-on-one to those specific groups through Facebook, Twitter and YouTube can generate immediate interest while creating market buzz.

Social media marketing is a dream come true for new businesses, because everything can be traced and tracked. With available online algorithms and analytics, it is simple to test the marketing plan’s effectiveness. Based on historical stats, instant revisions can be made to increase marketing reach.

Social Media for Musicians

One analytics program is specifically designed for tracking social media in the music world. The program, called, helps its users publish to Facebook, YouTube and Twitter, and then follows up with daily updates and stats. The site offers its users free tools to manage social media and track its online audience. The subscriptions range from free to a monthly fee that includes more advanced services through its comprehensive dashboard showing up to date stats. Clients can measure success with daily audits of fan data across multiple sites, including SoundCloud, Instagram, Twitter, YouTube and Facebook. Using the built-in analytics, they can keep their online fan base engaged while growing their popularity.

Thursday, February 6, 2014

Early Marketing Goes Hand in Hand with Technology Startups

Attract Investment
One thing that high tech startups have in common is the need for seed funding to take innovative ideas from the pencil and paper planning stage into development, which is then followed by growth funding, where necessary funds are raised to continue to the production stage. As the sheer numbers of new startups out looking for backing grows, the difficulty in obtaining adequate capital becomes more difficult. Failure to find money at the right stage has buried many a good idea.

Ways to Grow a Startup

Besides meeting with angels, financial institutions, private investors and even taking the project to the public with crowdfunding, there’s another step that is often overlooked. Instead of leaving marketing to the end of the development process, it can actually make important waves that will catch the attention of investors before the production line is ready. According to Amir Hirsch, “Technology is not a prerequisite for business success, but marketing is.” Hirsch, an MIT grad, recently penned a post illustrating the advantages of strategic marketing early on, before the idea is has reached production. Similar to crowd funding, taking the product in progress to the general public can raise interest that will cause investors to be falling all over themselves trying to be the ones to back that project. 

Validating a Customer Model to Attract Investment

A study that was done at Stanford showed that early marketing to the public can create traction in the market that would help in raising funding needed to get through the production stage. What is the best way to get your idea to the general public? Keep it simple. Don’t go into technical details describing why the product is so fantastic, but use simple tactics to tell your potential market what you are making and how it will help them. Compared to development dollars, marketing does not require huge sums but can build strong customer interest that can be perceived as lowering risk to potential investors.