Tuesday, March 5, 2013

Racking Up Points in the Business World with Badges and Rewards


If you think that gold stars and cute badges are only for kids, think again. Reward systems based on digital games have made the big time, thanks to the internet, smartphones and tablets. Virtual badges are now an incentive that gets people moving in the right direction and they are being promoted by marketers on behalf of big businesses as well as small.

Games that Connect Customers with Businesses

What if reading this article and "liking it" on Facebook would win you a free cup of coffee in your favorite coffee shop. Would you read through and click the button at the bottom? Chances are good that you would do that as you already envisioned yourself sitting before that steaming mug. But what if the reward was a virtual cup of coffee. Would you still click through? According to the success of the virtual badge system, you probably would still play the game. Many businesses are counting on your participation when they offer virtual rewards for such activities as checking into a certain restaurant, attending an event or even working out at the gym. Rack up a few of those badges and you will find yourself sharing and comparing your results with your colleagues.

Virtual Badges as Powerful Motivators

What would get a couch potato off the sofa and into the nearest gym? Yes, that's right. An app that tracks progress at the gym. It seems as though we need a bit of a challenge in our lives when we get stuck. A reward that we can show off is an effective motivator. It helps us get from one level to the next. And for businesses, that can mean the path to success. Motivate clients to come in for a free introductory session or to see your newest product line by rewarding them online, and get ready for a flood of new clients.
In business today, that's how the game is being played.

16 comments:

  1. Great blog about virtual badges. I like the cute box picture in this blog which is the great highlight of this article

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  2. Prizes seem to always attrack new customers. I use them in my cafe here. Buy a coffee, Ill give you homemade cookie for free. it works to get new customers very well.

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  3. this is a true part of life that we tend to go for the gimics that get us in the store to spend money in the store

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  4. All are not ready to read an article or blog thoroughly for a cup of coffee. Rewards may attract people for something if the rewards attract the people.

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  5. all play the game, no matter the age. Many businesses fail to play a game but maybe we can learn from the mistakes to be able to better analyze and implement.

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  6. all play the game, no matter the age. Many businesses fail to play a game but maybe we can learn from the mistakes to be able to better analyze and implement

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  7. Interesting idea, although a free coffee wouldn't be much of a motivator due to the fact that you often have to give away personal information to win prizes like that. But yes, motivators are a useful way to get people to do things.

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  8. I do feel the same about virtual badges. They act as motivators for people to do tasks on the Internet (like reading articles, logging on a site daily etc.), because everyone feels good after achieving something... even if it's just a virtual badge.

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  9. It's fascinating how motivated a person can be by something virtual. Even more interesting is how willing many people are to exchange physical money for virtual objects or virtual money, certain video games being a great example. Though it may be disconcerting to some, it seems to me to be the next step in the world population's interconnectedness with and dependence upon the internet.

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  10. Yes, psychological rewards are as important as material rewards. Virtual Badges work as psychological rewards.

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  11. This is a great article. I have learned a lot from it. I am very interested in improving my online business.

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  12. Online rewards! Yes, you hit it right. They are powerful motivators.

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  13. Virtual Badges are good motivators they should also be adopted in the work place. I no that money will be a good motivator but if a virtual badge is given at work that is good.

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  14. This is a truly remarkable time we live in. Most business models are changing drastically along with our concepts of incentive. I'm eager to see how businesses will be run in the next decade.

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  15. I can see where this system would encourage people to interact with your product and want to share it with friends. Sometimes you need encouragement, whether its a physical reward or not . But I think your example of the progress tracker for the gym can be taken a step further and demonstrate the short falls of virtual badges. When tied too closely to a person's real life it could serve as a way of tracking failures as well as accomplishments. Making said person want to distance themselves from the process.

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  16. That is very interesting I think that many people can be motivated by virtual incentives and prizes or badges but I think many more people than the ones motivated by these virtual badges will not do them just because they are virtual and not physical. People tend to be much motivated by material physical possesions as opposed to virtual tokens.

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