Tuesday, February 19, 2013

Attracting Winter Visitors to Public Gardens

Rather than closing attractive public gardens in the winter, the new trend is to not only keep them open, but to encourage visitors to visit off-season by setting aside special areas to be viewed in the cold months of the year. Visitors agree that there is no better way to pass a cold and dreary day than by taking a brisk winter walk in a well tended garden followed by a fireside seat at a cozy inn. With this idea in mind, many of the most beautiful summer gardens are now preparing in advance for wintertime activities.

Planning Ahead
As with all successful businesses, a little forethought is required to attract a new type of clientele that will increase visitors while helping pull up sagging wintertime profits. It's time to plan ahead to pull people up out of their warm homes on gray and chilly days to enjoy a poetic experience in a winter wonderland. This begins in the months leading up to the winter by planting with all four seasons in mind. In addition to it being a really "cool" experience, it gives locals a chance to go and see which plants survive well in their climate. With instructive guides accompanying visitors, they can learn a wealth of information that they can take home and apply in their own gardens.

Old Roses in the Winter
The Hampshire Garden, which is under the direction of the National Trust at Mottisfont, is known for its collection of old roses. The head gardener has found that by turning the winter fields of leafless trees into picture-perfect sculptures, he can show people the garden from another viewpoint. Rather than looking down at the old rose beds, he encourages visitors to look up at the beauty as seen from below. That, along with the beautiful springs and cascading water, has turned the winter garden into a scene of outstanding beauty.

Wednesday, February 6, 2013

Asian Luxury Market

As Asians are learning to adjust to their new found wealth, they are looking for high priced ways to redefine their identities and positions in society. They are seeking out unique experiences, enjoying luxury brands and in search of new pleasures. The new status of wealth cuts across regions and through different income levels, but it all leads to the desire for more luxury brands and products that will improve their lifestyle while setting them apart. Although in America the wealthy population leans toward being inconspicuous, emerging markets see luxury products as an honour or achievement worthy of a very expensive, and "showy" badge.

Second Annual Marcus Evans Luxury Brands Conference

The new reality in Asia has lent its support to the global luxury market and has helped it to withstand economic downturns that have greatly affected other industries. With the emerging markets in mind, the Marcus Evans 2nd Annual Luxury Brands Conference will introduce bespoke services and products while highlighting case studies by some of the largest international luxury brands. Participants will be encouraged in steps they can take now to meet the higher expectations and continue to grow with the new luxury brand market, including tools to meet the new challenges facing them with the sway towards digital marketing.

Raising the Bar

As noted in a previous Marcus Evans Luxury Conference, the luxury goods companies that have suffered the most throughout economic turmoil are those that produce products aimed at the middle market. The very high-end luxury items have done the best, as well as the lower end products. This was seen in 2010 when watches that cost in the upper range of $15,000 or more continued to sell as well as the lower end timepieces in the under $2,000 range. The market that did poorly was the middle range, a trend that carried over into the jewelry market as well as name brand clothing.