Tuesday, January 22, 2013

Ferrari


Who would have known that Ferrari has been in China since 1992 if they had not just celebrated its anniversary with such outstanding events? It shouldn't come as a surprise now that China is home to more cities with millionaires than there are in Europe. In recognition of twenty years of doing business in China, daylong events that included a parade of more than 130 Ferraris were held in Guangzhou. With 700 automobiles in China and twenty-five dealerships, China is actually Ferrari's second biggest market and its popularity is still growing. The city was full of Ferrari enthusiasts, young people and lots and lots of Ferrari flags waving in the air. The day was referred to as a grand demonstration of the Chinese people's obsession 
with Ferraris.


A Day of Grand Events
Before the parade took place, the twentieth anniversary celebrations began with a press conference that gave the Ferrari Chairman, Luca di Montezemolo, the opportunity to connect the growing Chinese market to future growth in the company. At the conclusion of the press conference, crowds of onlookers came out to enjoy the largest procession of Ferraris that ever took place in China. The 250,000 spectators were the first to have a glance at the company's brand new limited edition copy of its 458 Italia V, which was specifically designed with the Chinese market in mind. At the end of the parade, 18,000 people headed over to the Haixinsha Stadium to see the display that highlighted the Ferrari 458 GT2, which won the 2012 International GT Open Championship. Other events of the day included turning the tallest TV tower in the world, the Canton Tower, the color of red.  In honour of its loyal Chinese clientele, the company ended the festivities by hosting a gala dinner in the evening.


13 comments:

  1. china great traders they are able to compete with developed countries, model is classy and has a high appeal and luxury price. Wow, I think I cannot buy this Ferrari since only the rich man can bought this car.

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  2. china great traders they are able to compete with developed countries, model is classy and has a high appeal and luxury price. Wow, I think I cannot buy this Ferrari since only the rich man can bought this car.

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  3. Maybe I'm a Smart fan but I would accept that car on the picture (maybe in blue). I think even the experts didn't know about China and Ferrari!

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  4. I really like this article and the information very good did not know that the Ferrari

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  5. Great job for China. Wishing for your success and more power.

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  6. Chinese people love luxury cars. I do see it here in California. Most of them prefer what is new in the market.

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  7. This is a good read. I did not know that China has a big percentage of Ferrari sales. This is worth sharing and in the same time a good read.

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  8. I never knew that the Ferrari had been in China for so long. It is very interesting that the car has become so popular that they actually host a parade for it!!

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  9. I didn't even know Ferrari branched out to China, either. And about this whole parade... well, it's China, if they want to do something monumental, they ARE going to do something monumental, and they are good at it. It must have been spectacular to see that new limited edition car and all the 131 cars... let alone the Canton Tower in red just for this event...

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  10. so ferrari celebrated the anniversary in china? how about my country indonesia, here is also many people buying ferrari, when should ferrari come to indonesia and celebrate their anniversary here....?i love ferrari

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  11. Now this is really interesting to realize that Ferrari has been in China for quite some time already. I would gather that it is a grand event that everyone who loves Ferrari should be following.

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  12. I am a huge fan of ferrari like the history of ferrari.Keep posting such interesting articles...

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  13. Wow! Ferrari is a world famous brand. People are proud to have such kind of car. It is true that many rich people here and some of them choose Ferrari.

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