Being clear and consistent in your personal dealings effects every aspect of your life, both at home and at work. This is advice I have always given to troubled youth and young entrepreneurs as it happens to be one of the most important ingredients in building trust. Consistency in making right decisions, consistency in being punctual, consistency in paying bills on time. Being consistent is a trait that can be learned and practiced everyday amongst everyone we come in contact with.
Consistency is also known to be just as important when creating a strong corporate image. No matter how large or how small your business reach is, you must strive to show your potential partners or new clients that they can depend on you. This should all begin in the branding stage of establishing a new business. Consistency can be shown in a logo through the color scheme, choice of typography, in the design and in the message that your logo conveys. With a consistent look that matches your business voice, it can create a backbone of trust and confidence that will help to build a strong business base.
Keep in mind that in this digital day and age, we don't always get a chance to meet our clients face to face. It's more than likely that potential partners or customers will meet us first through our web presence, so it's more important than ever to make that first impression count. Once we wore suits and ties to make a good first impression, but now we often don't get that chance. When we finally do meet an important client or investor in person, they have probably already pre-judged us by what has turned up through an Internet search of your name and that of your company. So next time you have a message to tweet or a comment to post – remember to Be Consistent!