Your brand is the image that represents your company. It’s the company’s voice, look, and purpose. Marketing M.O, a marketing consultation firm says, “Your brand is the entire experience your prospects and customers have with your company.” They hit the nail on the head.
Your brand is your personality, your promise, your purpose, your proposal. It’s your customer satisfaction and the way you interact with customers. It’s the way you promote your products and ultimately it’s the success of your company in its market. That’s why branding strategies are so important.